Backlink analysis

Backlink analysis usually consists of gathering and analyzing current backlinks, including deep links. Based on the current structure of backlinks and anchor text used we can propose effective link-building strategies. Pizza SEO can also search for quality link prospects - relevant web sites that might give you quality backlinks. Alternatively, we can carry out a link building campaign to acquire quality backlinks on your behalf.

Backlinks are often the key driver of search rankings for more competitive keywords. The more quality links you have and the more relevant the links are, the better position you get in search engine results.

Quality of backlinks is far more important than their quantity. One high quality backlink is often much more useful for improving your rankings than hundreds of low quality links.

Quality of backlinks is determined by:

• content relevance of web site linking to you (i.e. backlinks from websites with context relevant to your content, are considered higher quality),
• PageRank of source site that links to your web site (i.e. backlinks from websites with higher PageRank are considered better quality).

Bad backlinks can hurt your ranking in search engines – low quality links from link farms and other bad neighborhoods are very dangerous. Even some linking strategies that work today will turn obsolete as search engine algorithms adjust. A good SEO must therefore pursue robust linking strategies that will endure on your behalf.