E-Commerce usability

Online shops, reservation portals and other e-commerce websites have special needs in terms of usability and a usability testing could vastly improve a conversion rate of the website (number of visitors finishing the shopping or booking process).

We gained our expertise in this field developing and managing e-commerce websites. Our e-commerce usability testing includes extensive in-depth usability analysis of a reservation or shopping process, checkout, complex contingency design and defensive design (error checking) testing.

We also offer thorough user testing with real users and user personas testing.


Pizza SEO is the expert in search engine optimization, web site usability and accessibility services. Keyword-rich content is provided by our copywriting services. We do provide creation and management of internet advertising pay-per-click campaings in Google Adwords, Yahoo-Overture and similar.