Optimization of HTML code

Optimization of HTML code is fundamental for any SEO - Search engine optimization project. Without clean and valid code fully employing relevant attributes search engines' crawlers will have difficulties with correct indexation of your web site. For poorly indexed web sites, it is almost impossible to hold high positions in organic results.

Key elements of HTML code optimization:

• delivers valid HTML code that complies with web standards,
• employs CSS for design,
• adds code attributes that facilitate search engines' indexation.

Static web sites can be optimized directly - by rewriting their HTML code. Dynamic web sites employing content management systems (CMS) need to be optimized at the CMS level. The system needs to be modified in a way that allows it to generate web pages compliant with web standards.

HTML code optimization helps to improve overall performance of a web site in search engines but does not deliver any significant improvements for specific keywords. Optimization of HTML code is a necessary prerequisite for more specific keyword optimization.