Keyword optimization

Keyword optimization of web site is aimed at improving organic results for specific keywords in search engines.

Keyword optimization of web site usually begins with keyword analysis. It helps to identify keywords suitable for optimization. Next step is keyword optimization itself. It generally consists of META data optimization and text optimization.

While doing keyword optimization, one needs to find balance between density of keywords and readability of the web site. Inadequate usage of keywords can make the text harder to read for users. But it is not the only threat.

Second one is called "keyword stuffing" - one of unethical search engine optimization techniques (Black SEO). Some web sites (and few SEO "professionals" as well) believe that massive increasing density of certain keyword - repeating the keyword all over will help web site to improve their organic positions in search engines. They are wrong. Search engines downgrade positions of web sites that use keyword stuffing technique.

Optimization for keywords together with HTML code optimization are fundaments of SEO - Search engine optimization. It is usually accompanied by link building campaign.