User personas testing

User personas technique is used in simulation of common behaviors how users interact with the web pages and how they reach their goals. Personas are useful in decision-making about the different elements of the website including design, navigation, content, forms and a conversion process.

A user persona is a representation of the desires and behavior of a real group of users. Personas are usually created and based on the data collected from the interviews with users. Definition of each persona will include basic demographic statistics such as age, skills, attitudes, goals, level of internet experience and other.

Personas are then used to simulate how users can interact with the website, what problems occur, to find out if the conversion process is straightforward enough to reach their goals.

We offer user personas testing that is based on the generalized set of your website visitors. Additionally, interviews could be conducted with your customers to gain deeper knowledge about their goals.

We also offer usability testing for e-commerce websites (online shops etc.) and thorough user testing with real users.