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Successful viral marketing is getting tougher and tougher every day and requires great powers of invention and innovation.

Keepon dancing robot created by Hideki Kozima and programmed by Marek Michalowski reacts to the music vibrations (or sound vibrations to be correct). The viral video of Keepon robot on YouTube has been getting millions of viewers lately. Keepon is accompanied by its inventor and dances to Spoon’s Don’t You Evah song. Great idea to popularize both Keepon robot and the “Don’t You Evah” song by Spoon.

Watch Keepon dancing for yourself: