PPC campaign for a construction material manufacturer
Pizza SEO helped Leier, a multinational company that manufactures various materials used in construction, with the preparation of an online advertising campaign in Google AdWords. In addition to search, the campaign was primarily aimed at repeatedly addressing visitors, that have shown interests in construction materials. These visitors were exposed to banners and text ads on a continual basis, as the purchasing process is relatively long in this segment.
While website visitors are not able to purchase anything on Leier’s website and the products are bought through local distributors, we have managed to reach a high level of campaign measurability by incorporating tracking of recorded e-mail queries sent to Leier’s specialists, downloads of product cards or subscribtions to the newsletter.
We have been able to tell the client with great certainty, which parts of the campaign are effective in driving results.