Your campaign strategy prepared by a senior consultant with 10+ years of online marketing experience
Sophisticated measurement of return on your investment helps you decide on optimum campaign budget
Our specialist keeps you up-to-date on the results of your campaign with clear reporting
- 1. We determine your objectives and analyze what the competitors are doing
We start the preparation of an online ad campaign with a client meeting or complete brief.
We are interested in particular in the objectives of the campaign, target groups, the client's unique value proposition but also the results of earlier online campaigns and other marketing activities. We will also examine and analyze your competitors' online ad campaigns.
- 2. We propose a specific campaign strategy
Our PPC advertising specialist along with a senior consultant will propose a strategy for your campaign.
The strategy includes a campaign structure, keyword research, budget and proposed ads for various online channels (Google AdWords, Etarget, Czech Sklik, Russian Yandex, Bing Ads or other), banners, video ads and Key Performance Indicators to measure the campaign's effectiveness.
- 3. We prepare draft text and image ads
We design banners for display or remarketing campaigns at Pizza SEO or in cooperation with your graphic designer.
Banner and text PPC advertising must fit into your overall communication - you have the opportunity comment on our proposals and approve them before they are used live.
- 4. We help adjust your website
We propose specific improvements to your landing pages where we will send visitors from PPC ads to achieve high conversion rates.
To be certain, we test proposed changes in important elements with A/B tests.
- 5. Preparation for the campaign launch
After a feedback session with the client, we create the online advertising campaign in the ad systems.
Right from the start we measure all macro- and micro-conversions to be able to evaluate campaign results.
- 6. Manage and optimize campaigns
According to the results, we propose to the client how to further develop and extend the campaign.
To us, PPC campaign management means continually improving the running ads, keyword lists, landing pages. We test different elements to bring you more profit.
- 7. We inform you of the results on a regular basis
We will prepare a report with the results each month. We focus on the metrics that matter to you are clear and meaningful - demand, sales, revenues.
We are available to answer your questions, explain the results and plan future strategy in person or by phone and email.
- What are the advantages, if the campaign is managed by an agency instead of the client?
In Pizza SEO we have an experienced six-member team that creates and manages advertising campaigns for websites from different fields (eshops, B2B, local businesses ...). We know how to effectively use our experience for managing your PPC Advertising.
Pizza SEO is one of the eight key Google Premier Partners in the Slovak Republic.
This means that our consultants have access to the latest tools and support with client campaigns directly from Google staff.
- Do Pizza SEO PPC specialists communicate in English?
You can work with a specialist who communicates fluently in written and spoken English. Your reports can be delivered in English and discussions on the campaign can also take place in English.
- Which markets and languages can Pizza SEO run PPC campaigns in?
We are specialists on the Slovak market but also have on staff a Czech native speaker for Czech campaigns.
We can provide campaigns in English managed by a near-native speaker PPC specialist and supervised by a native-speaker outside copywriter.
We can also provide quality PPC campaigns in German, Polish and Hungarian.
- Which indicators are usually monitored to measure success?
It depends on the type of website. For shops it is usually the margin generated in relation to the advertising spend (Returns on Advertising Spend).
For B2B websites or websites with a longer buying cycle, leads generated are an indicator of success. For websites where the purchase is carried out completely offline (in stores), we can monitor some parts of offline queries as well. It will help us to follow the variety of micro-conversions (download price list, registration to receive our newsletter …).
- Can you guarantee performance improvements?
For running campaigns (where statistics are available at least for several months), our fee can be tied to specific improvements in results such as revenue, cost per action (CPA) or cost per click (CPC).
For new campaigns, we can switch to a performance-based fee model after several months of cooperation.
- Will it be necessary to make changes to the website because of the PPC campaigns?
To achieve the desired results of advertising campaigns it is often necessary to adjust the existing landing pages and, in some cases, create entirely new ones.
Ads are only rarely effective when directed to the home page. The merits of the changes can be checked with a simple A/B test.
- Does the client have access directly to the advertising systems?
Of course, for maximum transparency the client in co-operation with Pizza SEO has access to advertising systems like Google AdWords, Etarget, Sklik or Yandex.
The client can track changes carried out by the specialists managing the PPC advertising campaigns as well as their results and costs.