Experience with advanced settings for e-shops, banks, publishers
Strong team with over 10 years of experience in web analytics
Outputs beneficial for both online & offline activities
- Identification of all activities on the web
Our experts will conduct detailed research throughout your website and identify elements and activities that are worth measuring.
The results of the initial research in conjunction with a consultation about your specific business needs, will serve to define objects that should be measured with the various statistical tools at our disposal.
- Implementation of statistical tools
We will implement the measuring and statistical tools into your website and perform a comprehensive set of data collection for identified user activity on the web.
In terms of Google Analytics you will have everything ready - goals, events, segments, custom data, and more.
We monitor the website's accessibility using the service Pingdom. We also incorporate heatmap tools to improve the user experience.
We setup A / B testing to compare the success of various site elements.
We will create easy-to-understand dashboards for you or setup up custom reports that are unique to your needs.
We implement e-commerce and enhanced e-commerce settings as needed via Google Tag Manager.
Precise instructions for the implementation of data layers on the website will be prepared for your programmers. Typically, data layers are used for sending important data about orders to Google Analytics and can also be used for re-marketing purposes.
- Setting up codes for Advertising Systems
Via Google Tag Manager we also adjust the measuring codes for ad tech platforms and advertising systems like Google AdWords, DoubleClick, Facebook Ads, RTB systems and others.
The codes generated will ensure the smooth running of re-marketing (ad campaigns for web visitors, who have not undertaken the action you you desire) and conversion measurement (orders, contact forms, etc.).
- Linking offline customers to online activities
For offline shops, we also design and implement systems to identify the impact of online activities on in-store purchases.
We use the Measurement Protocol to collect data and are able to pull offline data or data from internet-of-things devices into the Google Analytics interface.
This way you can get excellent insight into which online advertising campaigns really bring customers to your physical store.
- Monitoring and reporting
As a follow-up service we will provide data monitoring, reporting of important indicators and analytical support.
You will get a clear overview of your website's results, including a return on investment analysis of all your campaigns within various advertising systems, which serves to inform you about the effect on your product margins.
When reporting, we connect and visualize data from various sources. Using tools like Google Data Studio or Supermetrics for Google Sheets, we are able to create tailor-made reports, that fulfill the requirements of the client.
- What can you measure on a website?
On the web, we can measure traffic, all standard conversions, and a variety of user-based micro-conversions, from document downloads, cursor movement to specific elements, scrolling to specified parts of the page, time spent on the web, activities within active page elements, and much more.
- Are you able to track orders via telephone and e-mail?
By tracking user behavior, we can measure different various types of so-called conversions, including filled-in forms, clicks on a contact e-mail or clicks on the phone number.
Additionally, we can help you implement a call forwarding solution that allows every single call to be associated with specific online marketing activities.
- I do not understand Google Analytics, can you provide me with an easy-to-understand report?
We build our reports individually, taking into account your specific goals and performance metrics (KPIs).
Together, we can build separate reports for various business units that are tailored to the expectations of marketers, financial analysts, HR, etc.
- How do you deal with sensitive statistics such as sales numbers?
With each client, we sign a strong non-disclosure agreement (NDA) as part of the Service Agreement. If required, we can enter into a separate NDA in advance.
The same guidelines and obligations are reflected in contracts of all employees and subcontractors of Pizza SEO.
- Which further activities do you undertake with the data collected?
We can synchronize data and upload it to other corporate information systems, CRM systems, shared databases or third-party applications for further processing.
- Do you provide workshops and mentoring?
We offer tailor-made Google Analytics training sessions for businesses. We have created lessons that are specifically targeted at developers to help them understand how to deploy Google Analytics and Google Tag Manager. Furthermore, we also offer more general analytics workshops targeted at marketers, to show them how they can use the insights from online data to boost offline marketing activities.
- Are you able to work with additional tools, besides Google Analytics?
If required, we can support the implementation of Google Analytics 360, Google Optimize, Kissmetrics, Piwik, and related tools such as Improvely, Hotjar, VWO, Mouseflow, Clicktale, Qualaroo.
We also use other tools like Pingdom, Yandex Metric. In case you make use of other systems, we can also assist you with tools not specifically listed above.